Lean Management
Can we imagine achieving a given result by devoting less work and fewer resources to it than usual, while preserving [...]
The automotive sector
Within a few decades, Morocco has become an attractive and competitive destination in the automotive sector by rising to meet [...]
Personal Data-Protection
At a time marked by the surge of big data and the omnipresence of information systems, the issue of personal [...]
Design Thinking
The multiplicity of economic, social, and environmental issues to which humanity must find appropriate answers at the present time requires [...]
Uberization
As a global phenomenon which continues to revolutionize numerous sectors, Uberization is developing in Morocco under different forms [...]
Big Data & Artificial Intelligence within the reach of SMEs
Having become a major economic stake over the last few years, Artificial Intelligence is no longer the sole preserve of [...]
CRM for SMEs
Expensive, complex, oversized, and misused … grievances about CRM tools are numerous. Is CRM intended solely for large companies or [...]
Corporate Social Responsibility
CSR, ISO 26000, ESG Report, GRI, CGEM CSR Label … you are probably confused about all these notions. Let us [...]
Collective intelligence and creativity
Enshrining the principle of a learning company—one that is apt to re-invent itself permanently—is largely tributary on the dynamics inherent [...]