Lean Management

Can we imagine achieving a given result by devoting less work and fewer resources to it than usual, while preserving [...]

The automotive sector

Within a few decades, Morocco has become an attractive and competitive destination in the automotive sector by rising to meet [...]

Personal Data-Protection

At a time marked by the surge of big data and the omnipresence of information systems, the issue of personal [...]

Design Thinking

The multiplicity of economic, social, and environmental issues to which humanity must find appropriate answers at the present time requires [...]

Uberization

As a global phenomenon which continues to revolutionize numerous sectors, Uberization is developing in Morocco under different forms [...]

Big Data & Artificial Intelligence within the reach of SMEs

Having become a major economic stake over the last few years, Artificial Intelligence is no longer the sole preserve of [...]

CRM for SMEs

Expensive, complex, oversized, and misused … grievances about CRM tools are numerous. Is CRM intended solely for large companies or [...]

Corporate Social Responsibility

CSR, ISO 26000, ESG Report, GRI, CGEM CSR Label … you are probably confused about all these notions. Let us [...]

Collective intelligence and creativity

Enshrining the principle of a learning company—one that is apt to re-invent itself permanently—is largely tributary on the dynamics inherent [...]